![]() ![]() As in the cinema, the human eye interprets the chaining of fixed frames as a single animated image, with the difference that, on the subway, the movement of people mounted on the train replaces the movement of the film.įor the first installation of dynamic advertising in the Barcelona metro, a section of 160 meters where it has been analyzed that trains run at a stable speed, of some 53 kilometers per hour, to ensure the optical effect of video playback. To make the display of advertising possible, a set of columns of LEDs that reproduce the clips is fixed to the wall of the tunnel, ten seconds long, so that from inside the trains they are perceived as a single video screen. When all three sections are in operation, it is estimated that the economic return for TMB will be, at least, of 214.000 euros per year. Locations are being chosen in the central sector of the lines with a higher utilization that at the same time meet the appropriate technical conditions for the installation. The system has become operational on the section of the line 5, between Hospital Clínic and Diagonal, direction Vall d'Hebron, and in the coming months it will be deployed in two more sections pending to be determined. An experience that, as published in Digital AV Magazine, it was already launched three years ago in Madrid. It is a technological solution based on LED screens, that has been supplied by the firm Adtrack Media with the support of Telephone, which opens a new avenue for obtaining additional revenues that contribute to the sustainability of public transport. ![]() Este permite que las imágenes se visualicen desde el interior de los trenes y permite la reproducción de vídeos cortos de forma sincronizada con el paso de los convoyes. Metro de Barcelona ( TMB) has installed a new advertising stand inside the tunnel of the line 5. of distance between them and connected to a control panel and other equipment located in a communications room at the Hospital Clínic station. ![]() Barcelona Metro installs dynamic advertising system in line tunnel 5 For this first experience carried out in Barcelona, a section of 160 meters where they have been placed 300 LED bars, spaced to 52 cm. ![]()
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